Cherished Book vs MuchLoved
MuchLoved is a well-established UK memorial charity, strong on donations and tribute funds. Cherished Book adds help with the words, faith-aware designs, and a keepsake you can export. Here is the honest comparison.
Last reviewed June 2026. Prices and features change, so check both sites before deciding.
Which one is right for you?
Choose Cherished Book if…
you want help writing the obituary, a design that fits your faith with the right calendar, and a memorial you can export and keep.
Choose MuchLoved if…
you want to raise money for a charity directly on the memorial, with Gift Aid and a running fundraising total, and you would like music or video on the page.
Cherished Book and MuchLoved, side by side
| Feature | Cherished Book | MuchLoved |
|---|---|---|
| Price | Free now. Premium is free while we build it; a one-time $30 is planned, never a subscription. | Free (registered charity). Donations carry 3.2% + 1.9% + 20p fees. |
| AI writing help | Yes. AI obituary draft + guided writing prompts. | No. No AI writing help. |
| Collaboration | Yes. Unlimited contributors; guests can add tributes with no account. | Yes. Memories, candles and contributions from many people. |
| Privacy & control | Yes. Public, private or invite-only; approval queue; no ads. | Yes. Private diary and owner moderation. |
| Faith & tradition | Yes. 68 faith & secular designs, Faith Gate, secondary calendars. | Partial. 150+ designs, but not faith-matched and no secondary calendars. |
| Events & RSVP | Yes. Yes, with tradition-aware rites (Premium). | No. No RSVP collection. |
| Resting place | Yes. Map link and directions, with no coordinates or trackers. | No. No resting-place link. |
| Fundraising | Partial. Links out to a charity or fundraiser; we take no cut. | Yes. Gift-Aid charity donations and a tribute-fund total (fees apply). |
| Photos, video, audio | Partial. Photos and files. No video or audio. | Yes. Photos, music and video. |
| Keepsake & export | Yes. Designed PDF memorial book + free full ZIP export. | No. No keepsake book or export. |
| Mobile app | Partial. Works in any browser. No native app. | No. Web only. |
| Ads & upsells | Yes. None. No ads, no visitor upsells. | Partial. No third-party ads; sells virtual candles. |
✓ included · ~ partial or limited · — not offered · ? not confirmed at our last review. Comparisons reflect public information and change over time.
Where MuchLoved may suit you better
We would rather you found the right place than the wrong one. Here is where MuchLoved does something we do not.
- Built-in charity donations with Gift Aid and a running fundraising total on the memorial. Cherished Book only links out to a fundraiser and does not process donations.
- Music and video on the memorial page. Cherished Book is photos and text only.
- A long history as a registered UK charity, with 150+ designs and tools like Tribute Gardens.
Where Cherished Book is different
- We help you write the words: an AI obituary draft and guided prompts. MuchLoved has no writing help.
- 68 faith-matched designs with a Faith Gate and secondary calendars. MuchLoved has many designs, but no faith logic.
- A designed PDF memorial book and a free full export. MuchLoved keeps the memorial on its platform.
- When you do raise money, we link straight to the charity and take no cut. MuchLoved processes donations and applies fees, though Gift Aid is passed on in full.
A note on price
MuchLoved is free to use as a registered charity. Donations made through it carry processing fees of around 3.2% plus 1.9% plus 20p per card payment, with Gift Aid passed on in full.
Cherished Book is free to start, with Premium planned as a one-time $30 and no subscription. We link out to fundraising rather than processing it, so we take no percentage of what people give. See our pricing page.
Free to start, no card needed. The MuchLoved link opens in a new tab.
Common questions
Can I collect donations on a Cherished Book memorial?
We link out to a charity or fundraiser and take no cut, but we do not process donations on the page. MuchLoved does, with Gift Aid and a running total, so if on-platform fundraising is the priority it may suit you better.
Which has AI writing help?
Cherished Book offers an AI obituary draft and guided prompts. MuchLoved does not, at our last review.
Is MuchLoved free?
Yes, MuchLoved is free as a charity, though donations carry processing fees. Cherished Book is also free to start.
Last reviewed June 2026.
More comparisons and features
Preserve their memory, together.
A collaborative memorial lets family and friends share stories, photos, and announcements, all in one place. It’s free to create.
Something not right?
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