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Terms of Service

Last updated: 8 October 2026

Acceptance

Cherished Book is operated by ARCTURUS LABS LTD, a company registered in England and Wales under company number 17028066. In these terms, "we" and "us" mean ARCTURUS LABS LTD.

By accessing or using Cherished Book, you agree to be bound by these Terms of Service. If you do not agree, please do not use the service.

The service

Cherished Book provides a platform for creating and sharing digital memorial books. The platform includes free and paid tiers, as described on the Pricing page.

Your content

You retain ownership of all content you upload or create. By submitting content, you grant Cherished Book a limited licence to host, store, display, and deliver that content to the people you authorise.

Acceptable use

You agree not to upload content that is unlawful, harmful, harassing, or violates the rights of others. We reserve the right to remove content that violates these terms or our content moderation policies.

A memorial owner may add links so that people can give to a charity, or through a giving page the family has set up. We keep a list of the sites that may be linked to, and we may add to it or remove from it at any time.

We do not take, hold, process, or route any payment. Anything you give is given on the other site, under that site's own terms and privacy policy, not ours.

A site appearing on our list means we recognise it as a well-known charity or giving platform. It is not a verification, an endorsement, or a guarantee. We do not control those sites, and we cannot confirm that any particular collection is genuine or that money reaches its stated purpose. To the fullest extent permitted by law, we are not liable for any loss arising from a link added to a memorial, or from a payment made on another site.

If you believe a link on a memorial is fraudulent or misleading, please tell us. We may remove any link at any time, with or without notice.

Payment

Premium upgrades are one-time fees as described on the Pricing page. Business partnerships are arranged under a separate agreement.

Payments are handled by Paddle, who sell premium on our behalf as the merchant of record. Your receipt comes from them, and their name may appear on your statement rather than ours.

Vouchers

We sometimes give out voucher codes that reduce the price of premium. Our price is $30, unless a voucher is used.

A voucher has no cash value. It cannot be exchanged for money, or combined with another voucher. Each code works only in the way we describe when we give it out, including how many times it can be used and when it expires. We may withdraw a code that is being misused, for example one shared publicly when it was meant for one person.

If you are refunded for premium bought with a voucher, you get back what you actually paid. If a voucher made premium free, there is nothing to refund.

Refunds

Premium is a single payment, not a subscription. There is no renewal and you will not be charged a second time. If something has gone wrong, here is where you stand.

If you change your mind

If you bought premium for a memorial within the last 14 days and neither the PDF Memorial Book nor the Memorial Slideshow has been created yet, you can cancel and we will refund you in full. That is your legal right. We will not ask you to justify it.

Creating the PDF Memorial Book or the Memorial Slideshow is the point where that right ends. They are the parts of premium we make specifically for you, and once one exists we cannot take it back. We tell you this at checkout, before you pay, and ask you to agree to it.

If you paid before 8 October 2026, only the PDF Memorial Book ends that right, because that is what you agreed to when you paid.

After that

Ask us anyway. If the PDF Memorial Book or the Memorial Slideshow has been created, or more than 14 days have passed, a refund becomes our decision rather than your right. We do not offer a blanket money-back guarantee. We do read every request, and we would far rather hear from you than not.

How to ask

There is no refund button, on purpose. Something like this should be handled by a person, not a form. Get in touch and tell us what you need. Only the person who paid can ask for a refund, because the payment was theirs.

What a refund changes

A refund ends premium for that memorial. This includes a memorial someone else paid for as a gift. A refund ends premium whoever bought it.

We are careful about what that means for the family:

  • Your privacy setting does not change. A memorial that is private stays private. Nothing is made public by a refund.
  • If you had closed contributions, they stay closed.
  • New contributions stop being held for your approval. Anything already waiting stays where it is, and you can still review it.
  • The memorial fund link is hidden, and contributor content types are no longer restricted.
  • Any PDF Memorial Book or archive already created is yours to keep. We cannot recall a file you have downloaded, and we would not try.

We will email the memorial's owner when this happens, so nobody finds out by noticing something has changed. If premium is bought again later, these settings return.

Nothing on this page affects your statutory rights.

Fair Use Policy

Premium memorials include media storage subject to fair use. We have designed our storage allocation to accommodate typical memorial needs while preventing abuse.

Storage

Premium memorials include media storage subject to fair use. Fair use means using storage for genuine memorial content related to the person being remembered.

What Constitutes Fair Use

Fair use means using storage for genuine memorial content. Examples of acceptable use:

  • Photos and videos of the deceased and memorial services
  • Scanned documents, letters, and personal memorabilia
  • Audio recordings of tributes, eulogies, or messages
  • Reasonable duplication for different memorial sections

What Is Not Fair Use

We reserve the right to enforce our fair use policy against abuse, including:

  • Using storage for unrelated personal file hosting or backup
  • Uploading extremely large video files when smaller formats would suffice
  • Systematic uploading of copyrighted material unrelated to the memorial
  • Creating memorials solely to obtain storage space

Enforcement

We monitor storage usage to identify abuse. If we identify a concern, we may:

  • Contact you to discuss your storage needs
  • Offer guidance on reducing file sizes
  • In cases of clear abuse, request removal of content unrelated to the memorial
  • For legitimate needs beyond fair use limits, discuss options on a case-by-case basis

Our goal is to support genuine memorial use while ensuring fair access for all users. If you have questions about storage or need additional capacity for legitimate memorial purposes, please contact us.

Connected apps and AI assistants

You can connect an AI assistant, or your own software, and let it create and look after memorials for you. This is optional. Everything below applies only if you choose to turn it on.

You are responsible for what it does

A connected app acts as you. Anything it creates or changes is your content under these terms, exactly as if you had typed it yourself. Please read what an assistant has written before you share a memorial with your family.

You are also responsible for keeping access under your control. If you no longer use an app, disconnect it from Connected apps in your account. We email you the first time a newly connected app is used, so you can act quickly if it was not you.

What a connected app can and cannot do

A connected app can create memorials, edit their wording and settings, add a photo, and read and moderate the tributes people leave. It cannot email anyone, see memorials belonging to anyone else, publish anything our safety check has refused, or change your account.

Everything published through a connected app is safety-checked in the same way as everything else. Connecting an app does not bypass our content moderation policies, and content that breaches the acceptable use section above will be removed however it was created.

Fair use of the API

Access is for looking after your own memorials, for the people you have lost. To keep it that way, a personal connection can hold a limited number of memorials at once and create a small number each day, and requests are rate limited. The current figures are published in our developer documentation and may change as we learn how the service is used.

Fair use means:

  • Creating memorials for people or pets you are genuinely remembering
  • Using an assistant to help you write, edit, and look after those memorials
  • Building your own tools for your own memorials

The following are not fair use, and we will act on them:

  • Creating memorials in bulk, or for people you have no connection to
  • Creating memorials to publish advertising, links, or anything other than a tribute
  • Registering multiple accounts to work around the limits
  • Automated attempts to get content past our safety checks
  • Provisioning memorials on behalf of families as a business, which is what our partner accounts are for

Withdrawing access

Where we find use of this kind, we may withdraw an account's API access and take memorials created through it offline. Where the use appears to be genuine, we will contact you first. Where it is clearly abuse, we may act immediately, and memorials created that way may be deleted along with anything uploaded to them.

Withdrawing API access does not affect memorials you created on the website yourself.

Assistants run by other companies

Our own AI runs on our servers and your content is not sent to anyone else. If you connect an assistant that runs on another company's systems, that company's terms and privacy policy apply to what it reads on your behalf. Our AI statement explains this in full, including what it means for tributes other people have written.

Affiliate programme

We run an affiliate programme. Anyone can join, and an affiliate is paid a commission when a memorial created through their link is later upgraded to Premium. Affiliates who look after families themselves, such as funeral directors and celebrants, may also create memorials here and earn on those.

An affiliate cannot see a memorial someone else created, cannot see who created it, and cannot reach that family through us. We show them counts, and nothing else. A memorial an affiliate created themselves sits in their own account, in the same way as any memorial you create sits in yours.

The programme is governed by a separate Affiliate Agreement, not by these terms. If you take part, you accept that agreement as well as these terms.

An affiliate is independent of us. They are not our agent or employee, and we are not responsible for what they say about us. We ask them to follow rules about how they may promote Cherished Book, and the first of those rules is that they must not target people who have just been bereaved.

If you think an affiliate has broken that, and in particular if one has approached a grieving family, please tell us and we will act on it.

Data retention

We may archive or remove memorials that have received no human visits for an extended period. We will give reasonable advance notice before taking any such action. For premium memorials, no archiving or removal will occur before 5 years of inactivity.

A memorial is considered inactive when it has received no human visits during the relevant period. Any human visit to the public memorial resets the inactivity clock. Automated crawlers and bots do not count as visits.

You may delete your account and its associated content at any time by contacting us.

Account termination and blocking

You may close your account at any time. We may suspend or terminate accounts that violate these terms. To protect the dignity and security of the platform, we also reserve the right to technically block access from specific email addresses, disposable email domains, or IP addresses associated with abusive behavior or spam.

Limitation of liability

The service is provided "as is" without warranty. Cherished Book is not liable for indirect or consequential damages arising from use of the platform.

Governing law

These terms are governed by the laws of England and Wales.

Contact

Questions about these terms? Please get in touch. Questions about a payment or a refund? Use the refund form and a person will pick it up.

ARCTURUS LABS LTD, registered in England and Wales, company number 17028066.